JumpStart is a digital service that curates and recommends financial resources to young professionals in the workforce to help them become financially literate.
Secondary Research | UX Exploration | Usability Test | Speeddating | Storyboarding | UX proposal | Prototyping Implementation
Eric | Jialu | Daniel | Felix
Figma | Principle
Uncovered insights to inform design decisions.
Led ideation sessions and defined the concept.
Testing and iterating MVP.
Executed design from scratch to high-fi.
Implemented key interactions with tech lead.
Visualized research insights and presented it to the client.
Making business roadmaps.
Offer businesses a way to attract young professionals by providing their employees with a way to quickly become financially literate quickly by curating existing financial resources and services.
Feature 1: Resource-based on goals
When people first use jumpstart, they’ll be able to set some financial goals, for example
Paying off student loan debt
Saving for retirement
Investing in growing money
Money management (budgeting, spending responsibly, etc.).
After they set a goal, our platform will recommend them resources and services that already exist that may be able to help them to achieve those goals. If the user doesn’t have a clear goal yet, they may skip through the set goals step and explore their goals reading the posts at the home page.
Feature 2: Feed
For verified financial advisors or service providers, JumpStart allows them to post trustworthy articles that may potentially attract users to purchase their services.
For general users, JumpStart provides them with a commenting and rating system on the verified professional's posts.
Feature 3: Simulate the impact of healthy financial behavior
Besides curating financial resources for new college hires, Jumpstart provides the additional function to compare the results of different financial decisions. It will predict what the financial situations will be like after pouring X amount of money...
For companies who look for methods to support their new hires, JumpStart offers a subscription pricing that is much lower than the financial literacy support service in the market for companies. For young professionals who lack the knowledge and have the challenge to filter reliable resources on step into learning financial literacy, JumpStart offers goal-oriented certified advisors posted resource recommendations.For financial platforms and services that are seeking to expand their marketing space, JumpStart offers a space for drawing in potential customers.
Digital Service Innovation
The purpose of Digital Service Innovation is to work as a team to envision and create a plan for a financially viable, technically feasible, digital service startup. To accomplish these goals we employed a variety of design methods and also solicited customer feedback throughout our entire design process. Starting from an initial concept about providing financial education to college students, our process led us to digital service for company HR departments, to provide employees with the resources that they need to succeed as financially responsible adults.
"Only 17 states require a personal finance course to graduate high school."
"There aren’t any services that teach young professionals how to navigate which financial service to use.."
People have trouble with financial information overload.
Today, only 17 states require that students complete a financial education course before they graduate high school. The result of this lack of education speaks for themselves. The US ranks 14th on financial literacy, with only about 60% of adults being financially literate. The average household credit card debt is north of $8,000 dollars.
Professional financial advisors attempt to close these gaps in knowledge. However, their primary target audience is adults. Children and college students remain underserved.
Most of the existing services in the market are financial service providers. But, there aren’t any services that teach young professionals how to navigate which financial service to use. That’s where Jumpstart can come in and fill that gap.
How might we provide a digital service for young professionals to learn financial literacy by providing them with filtered resources that are tailored to their personal goals?
What are the existing financial resources?
What do young professionals need to learn in order to become financially literate?
How do young professionals get access to the information they want to know?
What are the current solutions?
17 of 50 states in the US offers required financial classes in high school
Only 7 states test on students’ knowledge; receive feedbacks on classes being boring
Banks offer financial literacy services (e.g. workshops) to engage students in hands-on practices
Often accompanied with other services such as student loans and cheaper accounts
Online platforms that offer financial classes or pair students with financial advisors
Apps such as Betterment that provides basic guidance and helps keep track of investments
The idea of making people aware of their future financial conditions is inspiring
People have no motivation to learn financial literacy
People do not put learning financial literacy as their top priority
People have trouble with financial information overload.
People don’t know what kinds of resources to trust.
How might we provide a digital service that motivates young professionals to learn financial literacy by providing them with filtered resources that are tailored to their personal goals?
We speed-dated a variety of different types of interventions that could possibly be created in the space. Our interventions ranged from mandatory financial education courses, budgeting competitions, to financial simulation games.
People are interested in being able to track their spending (although a lot of solutions currently already exist in this space)
Financial simulations are interesting but don’t seem practical
People aren’t interested in comparing their finances with others
Value Flow Map
JumpStart offers financial resources to young professionals by providing a subscription-based service to companies seeking to offer employees more benefits. On the Jumpstart platform, financial services can market themselves. Jumpstart will curate these services by having financial professionals recommend which are the best for the users.
Our team started the design process by setting pages based on the features and which functionalities to include on each page. The flow is planned as users will first input their goals and preferred things to learn, the system curate goal-related resources at the home page, provide detailed information on the individual resource page, change settings on the profile page, and compare resources on the personal finance page.
The features we hope to include in our prototype is the user’s goals and preference collection, curated resources, and a tool to help them compare services.
Reframing the Problem Space
After bringing the lo-fi prototypes to our targeted users, we realize that there are no incentives for them to start using the financial resources posted the app because people only feel the need to learn about financial literacy when they are in bad financial situations. So we added the simulation feature that helps the users to picture where their financial habits lead to.
Lack of motivation indicates that our users don't have a need for learning or becoming financial literacy. However, almost everyone needs money. Our team reframes this "need" to a service that helps our users passively become financially literate. One possible solution is to provide a mobile service that bundles with their credit card that charges two times the amount when users make a purchase. The extra charge will be saved to the user's account or transitioned to the user's investment product.