How might we use design thinking method to draw more audiences to the art museums by considering both the museum’s and community’s needs and emerging technology? 

ArtSpace is an intermediary mobile application that links big-name art museums to sponsor young talents. The app is a platform that connects art museums seeking more traffic, young talents wanting to gain increased exposure, and community keens to learn the art. Consequently, the general public, with familiarity and taste in art, will be more interested in visiting an art museum.

ROLE:

  • Ethnographic research

  • UI & UX design

  • Feedback synthesizing

  • Graphic Design​

  • Interview

  • User research

  • User Experience Prototyping

TOOLS:

  • Sketch

  • Adobe Photoshop

 

According to the Merrian Webster dictionary, a museum is an institution devoted to the procurement, care, study, and display of objects of lasting interest or value. It also is a place where objects are exhibited. Then an art museum is a museum specializes in art. 

DESIGN OPPORTUNITY

People are more willing to visit a general museum than an art museum regardless of their similarities. Therefore, the topic of the project is drawn as how might we invite more people to visit their local art museums?

 

The interview is designed to uncover how familiar is the general public to art, the reason why they feel reluctant to visit the art museums, and what feature they find the most riveting of art museums. To dig out the answers to these questions, I interviewed ten individuals working in various industries and visited the Today Art Museum myself. 

 

INTERVIEW

I interviewed ten individuals working in various industries and visited the Today Art Museum myself. 

Juyuan Ding

Mother of one/ Computer 

“I used to know nothing about art, but I find that viewing many artworks helps me to develop my aesthetic appreciation. I appreciate the museum’s educational intention and effort, but I would like to see it hold more family events and more elaborated work descriptions. ”

Qiang Wang

Art student

“Other than the appearance of artwork, I would most appreciate learning the concept behind it. I love to go to openings or whenever there are the most people so that I can know more art lovers and promote works of my own.”

Bing Li​

Artist

“I visit shows to get more exposures and build connections. I learn the most from artist talk and artwork descriptions. ”

THOUGHTS

  • People think art as an esoteric subject because they have scant exposure to it. 

  • Unelaborate work description makes artworks hard to understand.

  • People lost interest in exhibitions because they do not resonate and work description can help with it.

  • Artists need connections which the Art Museum has tons of. 

SECONDARY RESEARCH

The secondary research involves an analysis of the pros and cons of the products the persona uses and the most popular products. 

 

PRIMARY RESEARCH

The primary research is conducted by me asking people to describe their experience at the Today Art Museum and recorded my visit there. 

 

By analyzing the data collected by research, the synopsis is that some people have limited exposure to art that leads to them repelling going to view art. Moreover, the ones who are keen to learn more about art only have access to the renowned names yet emerging talents are rarely introduced. 

CHALLENGE

  • How to incorporate art into people’s daily lives in order to increase their exposure to it and draw more people to visit an art museum. 

  • How to promote emerging artists.

  • Rent art by young talents who are sponsored by big the named museums.

  • Exhibit affordable art in stores and shops.

SOLUTION

For art museums with limited traffic, young talents who seek to get more publication, and community that is unfamiliar with art with scant  Art Space is an intermediary mobile application that links big-name art museums to sponsor young talents. It provides more exposure for artists as well as increases the public’s exposure to art. Consequently, with built up familiarity and test in art, the general public will find the art museums more interesting to visit. 

 
 
 

For Museums: Discover the talents ...

HOME

Artworks/ info

Artist

Upload/ Scan code

Search

Likes

Profile

Settings

Messages

Artworks/ info

Location

Sponsor Museum

Artist

Recommendations

Profile

Settings

Messages

Home

Search

Likes

ARTWORKS

MUSEUNS

Artworks/ info

Sponsored Artists

Follow

Contact

ARTIST

Artist

Works/ info

Follow

Contact

For Artists: Manage and promote your art ...

My page

Finance

Shipping

My cart

My orders

Preference

Help

SETTINGS

Museum requests

Message

Search

Start a message

REQUESTS

FINANCE

Name/ Description

Current balance

Analysis

Numbers

Most recent deals

Upload

Scan code

Search

LIkes

Following

Followers

Posts

Artworks/ info

Messages

Setting

Upload

Scan code

MY PROFILE

For the general public: Get the details of or rent artworks for your business ...

NEARBY

Nearby

Map

Stores

Artwork location

Current location

Scan code

Zoom

Search

Scan code

Work description

SCAN CODE

CART

Artworks/ info

Price

Total amount

Checkout

SHIPPING

Artwork/ info

Addresses

Process

Contact seller

I initiated the project to practice UI and UX, which I am unfamiliar with. I decided to do an art related project for my familiarity with the target audience of the field. Being an artist, I observe the current issues of the art industry. I learned by myself how to conduct researches, make Hi-Fi models, and make wireframes. I have a basic understanding of the design process that involves research, research analysis, evaluate the needs of all steak-holders, and finally, come out with the most suited solutions.

  • Instagram